Started as a coach.
Built something bigger.
I started out as a fitness coach. I know what it's like to be on the gym floor at 6am, to care deeply about your clients, and to watch a well-run gym struggle to communicate what makes it special to the people outside its walls.
When the opportunity came to go all-in on content creation, I took it. That was five years ago. Since then I've built Wyld Visuals into something that does more than just show up and shoot — we plan, we produce, and we deliver content that actually works for the businesses behind it.
"The camera comes after the strategy. Always."
Over five years I've worked with independent gyms, CrossFit boxes, combat sports clubs, athletes, brands, trades businesses, events and creatives across the UK. Every project has reinforced the same thing — great content paired with a clear strategy beats expensive content every time.
Outside the work, I train at a CrossFit box and I'm currently preparing for the ATHX Games — a strength and endurance competition that keeps me close to the community I serve and honest about what good fitness content actually needs to capture.